Advertising Disclosure

Our Commitment to Transparency

At Aegis Counsel, we believe in complete transparency about our advertising practices and any financial relationships that may influence the content on our website. This disclosure explains how we may earn income through advertising and affiliate relationships.

We are committed to providing honest, accurate information about pension legal services. Any advertising or affiliate relationships we maintain do not compromise our professional integrity or the quality of legal services we provide.

Last Updated: December 2025

Affiliate Relationships

What Are Affiliate Programs?

Affiliate programs allow us to earn commissions when visitors click on certain links or make purchases through our referrals. This is a common practice that helps support the maintenance and improvement of our website.

Our Participation in Affiliate Programs

We may participate in affiliate programs with:

• • Professional services providers relevant to pension matters
• • Financial planning and advisory services
• • Legal research and educational resources
• • Professional development and training providers

How Affiliate Commissions Work

When affiliate links are present on our website:

• • We may receive a commission if you click on these links and make a purchase
• • The cost to you remains the same whether you use our affiliate link or not
• • Commission rates vary by partner and are set by the affiliate program
• • Commissions do not influence the legal advice or services we provide to clients

Our Product Recommendation Policy

We maintain strict standards for any products or services we recommend:

• • We only recommend services we believe may genuinely benefit our audience
• • Our recommendations are based on quality, reliability, and relevance
• • We clearly label affiliate links when they appear on our website
• • Financial relationships do not compromise our professional judgment

Financial Relationship Transparency

We are transparent about all financial relationships that could be perceived as influencing our content. If we receive compensation for promoting a product or service, this will be clearly disclosed at the point of recommendation.

Sponsored Content

Identification of Paid Content

Any sponsored or paid content on our website will be clearly identified as such. We use the following methods to ensure transparency:

• • Clear labeling with terms such as "Sponsored," "Paid Partnership," or "Advertisement"
• • Visual distinction between sponsored and editorial content
• • Disclosure at the beginning of sponsored articles or posts
• • Separation of sponsored content from independent legal advice

Sponsored Post Labeling Policies

When we publish sponsored content:

• • We maintain editorial control over how sponsors are presented
• • Sponsored content does not represent legal advice from Aegis Counsel
• • We ensure all sponsored content complies with advertising standards
• • Sponsors are identified clearly and prominently

Brand Partnership Disclosures

If we enter into brand partnerships or collaborative arrangements:

• • All material partnerships will be disclosed to our audience
• • We maintain independence in our legal service provision
• • Partnership arrangements do not affect client confidentiality
• • Professional conduct rules take precedence over commercial relationships

Content Authenticity Guarantees

We guarantee that all content on our website, whether sponsored or not, is accurate to the best of our knowledge. We do not publish misleading or deceptive content, and we maintain professional standards in all our communications.

Third-Party Advertising

Display Advertising Networks

We may use third-party advertising networks to display advertisements on our website. These networks include:

• • Google AdSense and Google Display Network
• • Other reputable advertising platforms that meet our quality standards
• • Contextual advertising services that show relevant content

Behavioral Targeting Disclosure

Some third-party advertisers may use behavioral targeting:

• • Ads may be tailored based on your browsing history and interests
• • This is managed by third-party advertising networks, not by us directly
• • You can opt out of behavioral advertising through industry opt-out tools
• • See our Cookie Policy for more information on tracking technologies

Cookie Usage for Advertising

Advertising networks may use cookies and similar technologies to:

• • Track ad impressions and measure campaign effectiveness
• • Prevent the same ad from being shown too frequently
• • Deliver ads based on your interests and demographics
• • Analyze which ads generate the most engagement

Ad Personalization Practices

We respect your privacy preferences regarding personalized advertising. You can manage your advertising preferences through our Cookie Policy page or through your browser settings. Opting out of personalized ads does not mean you will see fewer ads, but they may be less relevant to your interests.

User Rights and Controls

Ad Preference Management

You have control over your advertising experience:

• • Visit our Cookie Policy page to manage advertising preferences
• • Use browser settings to block or limit advertising cookies
• • Install browser extensions that control advertising tracking
• • Opt out of personalized advertising through industry tools

Opt-Out Procedures

To opt out of targeted advertising:

• • Visit the Network Advertising Initiative opt-out page
• • Use the Digital Advertising Alliance opt-out tool
• • Adjust your Google Ads settings for personalized advertising
• • Enable "Do Not Track" features in your browser

Data Collection for Advertising Purposes

Information that may be collected for advertising includes:

• • Pages visited on our website
• • Time spent viewing content
• • Device type and browser information
• • General geographic location (country or city level)

Rights Under Privacy Regulations

Under UK GDPR and data protection law, you have rights regarding data used for advertising purposes, including the right to access, rectify, or delete your data. See our Privacy Policy for full details of your rights and how to exercise them.